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After fielding the same branding question for the 18th time, my counterpart in MCC's Canadian office and I decided it was time to update and expand the visual standards guide. We collaborated for over a year to collect and create resources that would help the brand remain consistent throughout the fifty-some countries in which it's used. This included expanded logotype and color options, a brand new icon library, and a suite of templates and breakout guides to assist freelance artists.